Graduate Certificate -Strategic Marketing and Research Analysis (1597)

The Marketing Research and Business Intelligence one-year (two-term) Ontario College Graduate Certificate program prepares students to turn complex data into actionable business strategies. The curriculum covers primary and secondary research design, quantitative and qualitative data analysis, database management, and emerging digital research tools.

Students solve real-world industry problems by formulating research questions, gathering consumer insights, analyzing market trends, and delivering data-driven presentations to guide strategic decision-making and mitigate corporate risk.

Academic Qualification: Undergraduate Diploma or Degree completion.

Minimum GPA: 50.0%

Minimum Language Test Scores:

• IELTS: 6.5

• TOEFL: 88.0

• PTE: 58.0

• Duolingo: 120

Conditional Admission: Available for applicants who do not meet language test requirements by completing designated English pathway courses prior to academic study.

Value: $1,500 – $2,500 CAD (automatically applied after Day 10 of the term).

Award Breakdown:

70% – 79% average: $1,500 CAD

80% – 89% average: $2,000 CAD

90% – 100% average: $2,500 CAD

Eligibility Criteria:

Open to all nationalities.

Must be enrolled in Year 1 of an eligible degree program across any Conestoga campus (Fall, Winter, or Spring terms).

Minimum 70% admission average required.

Exclusion: Bachelor of Science in Nursing (BScN) students are ineligible.

Maintenance Requirement: Continuing students must maintain a minimum 70% Program Weighted Average to retain funding.