Program overview
The Marketing – Digital Engagement Strategy graduate certificate program equips students with the advanced digital marketing and analytics skills required in modern corporate and agency environments. Delivered through The Business School at Progress Campus, the curriculum focuses on converting technology trends and data insights into actionable customer-engagement strategies across paid, owned, and earned media channels.
Key aspects of the program include:
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Hands-on Experiential Learning: Applied client projects with real-world marketers, agencies, or retail organizations to build leadership, project management, and teamwork capabilities.
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Industry Certifications: Integrated coursework that prepares students for credentials such as Google Ads, Google Analytics, and Meta Blueprint.
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Professional Credits: Core skills developed can be applied towards PDU credits for the Online Marketing Certified Professional (OMCP) designation.
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Optional Co-op: Eligible students can pursue a 4-month co-op work term in their third semester to gain Canadian market experience.