Program overview
The Marketing 1-year certificate program explores the intersection of business strategy and creativity, developing core skills in marketing, communications, business development, and project management.
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Core Focus & Capstone: Blends theoretical frameworks with real-world scenarios, teaching students to implement marketing tactics that attract customers and build brand loyalty. Covers the end-to-end customer journey using both traditional and digital marketing tools and technology. Concludes with a work-integrated learning capstone project.
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Career Preparation: Prepares graduates for entry-level roles such as marketing or communications assistant, marketing coordinator, social media specialist, or event coordinator.
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Job Insights:
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Canada: Average salary of $61,987/yr (Range: $40K – $99K) | 3,281 jobs advertised (July 2026).
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Alberta: Average salary of $64,022/yr (Range: $41K – $98K) | 426 jobs advertised (July 2026).
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