Program overview
The Business Administration – Marketing three-year advanced diploma program at St. Clair College prepares students for dynamic management positions across the marketing, sales, and promotional sectors:
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Core Competencies: Covers key areas such as consumer behavior, market research, sales promotion tactics, digital/social media marketing strategies, and supply chain logistics.
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Practical Experience & Events: Features community-based market research projects, hands-on event planning (where students organize and stage real promotional events), and third-year final-semester work placements for qualified students.
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Competitive Opportunities: Provides third-year students with the chance to compete in the Ontario Colleges Marketing Competition (OCMC).
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Degree Pathways: Offers local degree completion for a Bachelor of Commerce (B. Comm.) from Nipissing University on the St. Clair College campus, alongside transfer agreements with Davenport University, Walsh College, and international partner institutions in Ireland and Australia.