Bachelor of Business Administration – Marketing – Honours

The Bachelor of Business Administration (BBA) – Marketing is a four-year degree program offered at Algoma University. It blends core business administration principles with a creative marketing minor, designed to prepare students for domestic and international business development:

• Marketing Specialization: Focuses on product research, market viability assessments, primary/secondary market research, and multi-channel campaign development.

• Strategic & Practical Skills: Hands-on training in developing comprehensive marketing plans, defining objectives, executing marketing mix strategies, managing budgets, and establishing evaluation metrics.

• Leadership & Professional Development: Integrates leadership skill building and personal enhancement strategies to guide business development functions in diverse organizations.

• Career Pathways: Prepares graduates for roles such as marketing coordinator, advertising specialist, marketing officer, art director in advertising, promotional & communications officer, and wholesale/retail manager.

Academic Background: Grade 12 / High School Diploma.

Minimum GPA: 60.0%

Minimum Language Test Scores:

• IELTS: 6.0

• TOEFL: 79.0

• PTE: 60.0

• Duolingo: 110

Conditional Admission Options:

• Direct Admission (Pending Scores): Applicants awaiting official language results can apply directly and receive a conditional offer, provided qualifying passing scores are submitted prior to receiving a final offer letter.

• English Pathway Courses: Applicants may satisfy language requirements by completing English language courses prior to beginning their academic program. The required duration depends on the student’s initial proficiency level.

Entrance scholarships for international students at Algoma University are automatically applied upon admission review and available for undergraduate and post-secondary certificate programs:

Chancellor's Award ($5,000 CAD/year, up to $20,000 CAD total): Awarded to high school graduates enrolled full-time (15 credits/term). Requires an A+ average (or 90–100% OSSD equivalent) and higher English scores (IELTS 7.0 / TOEFL 85 / PTE 65 / Duolingo 125). Renewable for up to 3 additional years if the student maintains an 80% annual average, registers for at least 12 credits/term, and has no failed courses. Recipients who transition to Canadian Permanent Residency remain eligible for renewal.

President's Award ($2,500 CAD, one-time): Granted to Ontario Secondary School (OSSD) graduates entering their first year full-time (12 credits/term) with an average of 80% – 89.9% across their top six Grade 12 U/M courses.

The Dean's Award ($1,000 CAD, one-time): Granted to incoming first-year international students studying full-time (minimum 12 credits/term) who hold a minimum B+ academic standing (or equivalent).

Award of Excellence ($500 CAD, one-time): Granted to incoming first-year international students studying full-time (minimum 12 credits/term) who hold a minimum B academic standing (or equivalent).