Program overview
The Bachelor of Public Relations Management (Honours) is a four-year degree program delivered at Centennial College’s Story Arts Centre in Toronto. The program combines public relations theory and practice with foundational business acumen, offered jointly by the School of Communications, Media, Arts and Design and the School of Business.
Key focus areas and features of the program include:
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Business Core: Integrates 10 core business courses, including financial management, organizational behavior, accounting, and business law to provide strategic competitive advantage.
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Communications Competencies: Practical focus on corporate communications, media relations, crisis management, digital/social media strategy, storytelling, and research-driven campaign planning.
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Field Work & Experiential Learning: Includes a 14-week work-integrated field placement and client-facing projects to build hands-on experience and industry networks before graduation.
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Career Preparation: Prepares graduates for roles such as PR consultant, corporate communications specialist, media relations specialist, social media manager, and community coordinator.