Program overview
The Advertising – Creative and Digital Strategy graduate certificate program, delivered at Centennial College’s Story Arts Centre in Toronto, prepares students for careers in the rapidly growing digital advertising and marketing industry. Combining digital media expertise with core business and marketing strategy, the curriculum focuses on crafting engaging, data-informed digital campaigns.
Key elements of the program structure include:
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Core Skill Development: Training in creative strategy, copywriting, art direction, concept development, entrepreneurship, and emerging media technologies.
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Five Focus Areas: Creative Strategy, Digital Storytelling, Brand Engagement, Entrepreneurship, and Emerging Platforms.
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Field Placement: A second-semester real-world field placement where students collaborate in team settings on professional agency assignments.
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Career Readiness: Direct emphasis on building a industry-ready creative portfolio, developing presentation skills, and understanding campaign management from a Creative Director’s perspective.