Program overview
The Business Administration – Marketing 3-year advanced diploma program integrates academic studies with creative, analytical, and practical skills. Taking a project-oriented approach with real-world client projects, students learn to develop integrated marketing plans, apply financial analysis, use new technology, and support key management functions. Accredited by the Canadian Professional Sales Association (CPSA), the program provides the 35 prerequisite educational hours required for the Certified Sales Associate designation, qualifying graduates for a CPSA Sales Certificate. Graduates are prepared for leadership careers in advertising, brand development, sales, online/new media marketing, market research, and entrepreneurship.