College Diploma – Business – Marketing (1242)

The Business – Marketing two-year diploma program focuses on fundamental principles of marketing to equip students with hands-on skills for entry-level careers. The curriculum encompasses advertising, graphic design, internet and digital marketing, research, sales, events, and retail strategies, alongside essential teamwork and communication skills. As an accredited partner of the Canadian Professional Sales Association (CPSA), the program provides all 35 prerequisite education hours required for the Certified Sales Associate designation, allowing graduates to earn their Sales Certificate from the CPSA Institute.

Academic Qualification: High School / Grade 12 completion.

Minimum GPA: 50.0%

Minimum Language Test Scores:

• IELTS: 6.0

• TOEFL: 80.0

• PTE: 53.0

• Duolingo: 110

Conditional Admission: Available for applicants who do not meet language test requirements by completing designated English pathway courses prior to academic study.

Value: $1,500 – $2,500 CAD (automatically applied after Day 10 of the term).

Award Breakdown:

70% – 79% average: $1,500 CAD

80% – 89% average: $2,000 CAD

90% – 100% average: $2,500 CAD

Eligibility Criteria:

Open to all nationalities.

Must be enrolled in Year 1 of an eligible degree program across any Conestoga campus (Fall, Winter, or Spring terms).

Minimum 70% admission average required.

Exclusion: Bachelor of Science in Nursing (BScN) students are ineligible.

Maintenance Requirement: Continuing students must maintain a minimum 70% Program Weighted Average to retain funding.