Graduate Certificate – Public Relations – Integrated Communications (1478) (Optional Co-op)

The Public Relations – Integrated Communications program prepares graduates to develop and execute comprehensive communication plans that inform, motivate, and gain public support to meet organizational goals. The curriculum focuses on researching public behavior and crafting targeted strategies across disciplines into a cohesive plan, followed by the design and creation of professional digital, print, and graphic communications tactics. Students analyze the impact of public relations, marketing, advertising, social media, and branding, culminating in a client-based capstone project in the final semester. The program emphasizes business ethics, leadership, and professional networking, and offers an optional co-op stream featuring one co-op work term.

Academic Qualification: Undergraduate Diploma completion.

Minimum GPA: 50.0%

Minimum Language Test Scores:

• IELTS: 6.5

• TOEFL: 88.0

• PTE: 58.0

• Duolingo: 120

Value: $1,500 – $2,500 CAD (automatically applied after Day 10 of the term).

Award Breakdown:

70% – 79% average: $1,500 CAD

80% – 89% average: $2,000 CAD

90% – 100% average: $2,500 CAD

Eligibility Criteria:

Open to all nationalities.

Must be enrolled in Year 1 of an eligible degree program across any Conestoga campus (Fall, Winter, or Spring terms).

Minimum 70% admission average required.

Exclusion: Bachelor of Science in Nursing (BScN) students are ineligible.

Maintenance Requirement: Continuing students must maintain a minimum 70% Program Weighted Average to retain funding.